ARPUS, s.r.o.
The RulerWhat Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
ARPUS, s.r.o. anchors on a vivid Yellow (#b1c904) as their primary brand signal, paired with Yellow (#bdd032), and accented by Gray. The palette leans warm — inviting and energetic.
#b1c904
Primary
#19171b
Text
#bdd032
Secondary
#cdcbc8
Accent
#e7e7e7
Accent
#000000
Background
Typography
Headings set in Raleway (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
ARPUS, s.r.o. uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
ARPUS, s.r.o. is technically detailed.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 1 social platform.
Market Presence
Local market, based in CZ.
CZ
local
cs
ARPUS, s.r.o. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by ARPUS, s.r.o.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Lime Green (#b3c904)
Used in the logo and potentially other design elements, suggesting innovation and growth.
Open Sans
Clean and modern font used for body text, conveying accessibility and clarity.
ARPUS
The brand name itself is an acronym, creating a concise and memorable identity.
Interlocking Shapes
The logo features three interlocking shapes in red, yellow, and blue, creating a sense of connection and dynamism.
Stylized Server Icon
A simplified, red icon representing a server rack or IT infrastructure, used to symbolize IT services.
Social Media Intelligence
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