ARSTONE
The Ruler“Decorate with taste”
Serves Aquarium enthusiasts
What Drives Them
Commands authority and sets the standard for the category.
Color Intelligence
ARSTONE anchors on Yellow (#d1e84b) as their primary brand signal, paired with Green (#b3e325), and accented by Gray. The palette leans warm — inviting and energetic.
#ededed
Accent
#d1e84b
Primary
#9d9f9f
Accent
#b3e325
Secondary
#4f4c46
Background
#8bb315
Accent
Typography
Headings set in osmosis (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
ARSTONE uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, natural, 3D.
Combination Mark
rectangle
Icon + Text
6/10
Brand Character
ARSTONE is authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
product photography, lifestyle, underwater
natural
realistic
flat
horizontal
rounded
balanced
slider
Digital Footprint
Built on WordPress, active on 3 social platforms.
Market Presence
multinational, headquartered in Prague, CZ.
CZ
Prague, CZ
multinational
en
ARSTONE is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by ARSTONE. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
#c9e73f
Used for key elements like the logo and potentially calls to action, creating a natural and vibrant feel.
Open Sans
Used for body text, providing a clean and readable appearance.
3D premium rock decorations
Product naming highlights the 3D and premium nature of the decorations.
Stylized A
The logo features a stylized letter 'A' with a rounded, leaf-like shape in green and white, suggesting a natural or organic theme.
Social Media Intelligence
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