Asociace pro podporu a rozvoj české hračky
The Innocent“Profesní organizace pro podporu a rozvoj českých hraček”
Serves Toy manufacturers and retailers in the Czech Republic
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Asociace pro podporu a rozvoj české hračky anchors on a muted Blue (#bdbfcd) as their primary brand signal, paired with Orange (#7f705a), and accented by Orange. The palette leans cool — projecting trust and professionalism.
#bdbfcd
Primary
#7f705a
Secondary
#58402a
Accent
#0097f5
Accent
#222f60
Accent
#8f92aa
Accent
Typography
Headings set in Montserrat Flex (a sans-serif — clean, modern, and optimized for digital), body in Noto Sans JP (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Asociace pro podporu a rozvoj české hračky uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Asociace pro podporu a rozvoj české hračky is formal and professional, authoritative and decisive.
third
high_school
formal
Signature Words
Design Playbook
Digital Footprint
Built on Webnode.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Česká Hračka
Emphasis on Czech toys.
Asociace pro podporu a rozvoj české hračky
Full name of the association.
#0097f5
Used for links and accents.
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