DIHRAS - Jiří Nálevka
The Innocent“Original Czech wood toys”
Serves Parents and Grandparents
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
DIHRAS - Jiří Nálevka anchors on Green (#56af6a) as their primary brand signal, paired with Green (#32593b), and accented by Green. The palette leans cool — projecting trust and professionalism.
#56af6a
Primary
#32593b
Secondary
#427a4f
Accent
#73bd83
Accent
#d3bfaa
Accent
#a58d70
Accent
Typography
Single-font system — disciplined and consistent.
Logo Anatomy
DIHRAS - Jiří Nálevka uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
DIHRAS - Jiří Nálevka is warm and approachable, energetic and passionate, simply spoken and accessible.
third
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Nationwide presence, headquartered in Smiřice, CZ.
CZ
Smiřice, CZ
national
en
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Jiří Nálevka
The brand is named after and features its founder, Jiří Nálevka.
DIHRAS Blue
The shade #03649e is used consistently for headings, links, and accents.
Czech Wood Toys
The brand emphasizes its Czech origin and the use of wood as a primary material.
2015-2026
The footer displays the copyright years 2015-2026.
Hedgehog
A stylized hedgehog illustration is used as a mascot, appearing in the logo and on some of the wooden toys.
Simple Woodcut Style
The illustrations and toy designs feature a simple, rounded, woodcut-inspired style with minimal detail.
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