Asociace občanských poraden
The Caregiver“POMÁHÁME OBČANŮM V OBTÍŽNÉ ŽIVOTNÍ SITUACI”
Serves Citizens in difficult life situations
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
Asociace občanských poraden anchors on Blue (#2751a1) as their primary brand signal, paired with Yellow (#2d2a1b), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#2751a1
Primary
#2d2a1b
Secondary
#c9cad4
Accent
#fcfefc
Background
#bca168
Accent
#046ab4
Accent
Typography
Headings set in Roboto (a sans-serif — clean, modern, and optimized for digital), body in Segoe UI (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Asociace občanských poraden uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Asociace občanských poraden is formal and professional, authoritative and decisive, warm and approachable.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Nationwide presence, headquartered in Prague, CZ.
CZ
Prague, CZ
national
cs
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Logo Variants
Primary SVG
Primary LogoBrand Codes
#2751a1
Dark blue used in the logo and as a primary color.
Roboto
Used for body text, providing a clean and readable look.
AOP
Using the acronym AOP as a shortened brand name.
Concentric Circles
The logo features a set of concentric circles, resembling sound waves or a target, in a dark color against a blue background.
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