Aukro.cz
The Everyman“Aukro.cz - největší online bazar s aukcemi”
Serves Price-conscious consumers looking for deals and unique items
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Aukro.cz anchors on a vivid Orange (#fe6510) as their primary brand signal, paired with Orange (#fe9355), and accented by Orange. The palette leans warm — inviting and energetic.
#fe6510
Primary
#fe9355
Secondary
#feebe1
Accent
#fed6be
Accent
#feba92
Accent
#ff7c31
Accent
Typography
Headings set in Helvetica (a sans-serif — clean, modern, and optimized for digital), body in Ubuntu (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Aukro.cz uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Aukro.cz is casual and conversational, authoritative and decisive, energetic and passionate — also simply spoken and accessible.
third
middle_school
urgent
Signature Words
Design Playbook
Digital Footprint
Built on Bootstrap.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary SVG
Primary LogoBrand Codes
Orange
Dominant color used throughout the website, creating a sense of energy and excitement.
Ubuntu
A modern, friendly font that contributes to the brand's approachable image.
Aukro wordmark
The 'aukro' wordmark uses a rounded sans-serif typeface with a distinctive 'k' and 'r'.
Category Icons
The website uses simple, flat icons with a consistent style to represent different product categories.
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