Auto*Mat
The Everyman“AutoMat - nádech pro město”
Serves Urban residents interested in sustainable transportation
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Auto*Mat anchors on Red (#cb4d4d) as their primary brand signal, paired with Red (#e94b48), and accented by Yellow. The palette leans warm — inviting and energetic.
#cb4d4d
Primary
#e94b48
Secondary
#ffffff
Background
#000000
Background
#ffc107
Accent
#7bdcb5
Accent
Typography
Headings set in League Gothic (a display face — designed for headlines and visual impact), body in Nunito Sans (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Auto*Mat uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Auto*Mat is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
first_plural
middle_school
urgent
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 4 social platforms.
Market Presence
Nationwide presence, based in CZ, communicating in 2 languages.
CZ
national
cs, en
Auto*Mat is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Auto*Mat. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoBrand Codes
Bright Red
#e94b48 used in the logo and throughout the site.
League Gothic
Used for headings, providing a bold and impactful look.
Nádech pro město
Repeated phrase emphasizing the organization's mission.
Social Media Intelligence
Dívejte se na Facebooku na příspěvky, fotky a spoustu dalšího.
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