Autoškola Karel Etflaiš
The EverymanServes Individuals seeking driving education and licensing
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Autoškola Karel Etflaiš anchors on a muted Orange (#cbc3b2) as their primary brand signal, paired with Orange (#a69988), and accented by Orange. The palette leans warm — inviting and energetic.
#191e26
Background
#cbc3b2
Primary
#fcfcfc
Background
#000000
Background
#a69988
Secondary
#968774
Accent
Typography
Headings set in Canva Sans (a sans-serif — clean, modern, and optimized for digital), body in Noto Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Autoškola Karel Etflaiš uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean.
Combination Mark
rectangle
Icon + Text
5/10
Brand Character
Autoškola Karel Etflaiš is authoritative and decisive, warm and approachable, energetic and passionate.
third
high_school
direct
Signature Words
Design Playbook
realistic, candid
natural
full_color
flat
horizontal
rounded
moderate
image
Digital Footprint
Built on Bootstrap.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Karel Etflaiš
The brand is named after the founder, Karel Etflaiš.
Open Sans
Used for body text, providing readability and a modern feel.
Cartoon Car
A cartoon green car with a smiling face serves as the mascot for the driving school.
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