Autoškola Martin Jidřišek
The EverymanWhat Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Autoškola Martin Jidřišek anchors on Blue (#1c4a73) as their primary brand signal, paired with Blue (#82c6e7), and accented by Orange. The palette leans cool — projecting trust and professionalism.
#1c4a73
Primary
#82c6e7
Secondary
#d9d3d1
Accent
#d8ebf3
Accent
#3598ca
Accent
#5d7385
Accent
Typography
Headings set in Helvetica Neue Light (a sans-serif — clean, modern, and optimized for digital), body in Ubuntu (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Autoškola Martin Jidřišek uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Autoškola Martin Jidřišek is authoritative and decisive, warm and approachable.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
active on 1 social platform.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Steel Blue
The #1c4a73 steel blue color used in the logo and for headings.
Martin Jidřišek
The brand is named after and features Martin Jidřišek.
Ubuntu
Ubuntu font is used for headings and body text, providing a modern and readable feel.
Car Silhouette Logo
The logo features a stylized, gradient-filled blue car silhouette with the company name integrated into the design.
Social Media Intelligence
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