Autoškola NOVA
The EverymanWhat Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Autoškola NOVA anchors on Blue (#588ed3) as their primary brand signal, paired with Blue (#385c8a), and accented by Pink. The palette leans cool — projecting trust and professionalism.
#588ed3
Primary
#385c8a
Secondary
#52414b
Accent
#507ab0
Accent
#000000
Text
Typography
Single-font system — disciplined and consistent.
Logo Anatomy
Brand Character
Autoškola NOVA is authoritative and decisive, warm and approachable, energetic and passionate.
first_plural
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Brand Codes
Steel Blue
Used in the logo and website accents, #568cd0.
Calibri
Used for body text, providing a simple and readable feel.
Descriptive Naming
'Autoškola NOVA' directly translates to 'Driving School NOVA'.
NOVA font
The word NOVA is in a distinct, bold, sans-serif font, and is colored red.
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