Autoškola Pavel Krpálek
The EverymanServes Individuals seeking driving education
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Autoškola Pavel Krpálek anchors on a vivid Red (#ff0000) as their primary brand signal, paired with Red (#ff6a6a), and accented by Blue. The palette balances warm and cool tones.
#ff0000
Primary
#ff6a6a
Secondary
#4c76b4
Accent
#cacbcc
Accent
#e7e8e8
Accent
#000000
Background
Typography
Headings set in Jost (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Moderate detail — balancing distinctiveness with versatility. Style: modern, clean.
icon_symbol
circle
Icon + Text
5/10
Brand Character
Autoškola Pavel Krpálek is authoritative and decisive, energetic and passionate, simply spoken and accessible.
third
high_school
direct
Signature Words
Design Playbook
realistic, instructional
natural
full_color
flat
navbar
rounded
moderate
Digital Footprint
Built on mobirise.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoPrimary shape: circle
Brand Codes
Bright Red
Used for key callouts and warnings, #ff0000.
Jost
Modern sans-serif font used for headings, conveying a sense of clarity and approachability.
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