Josef Neubert Autoškola Pluto
The EverymanServes Individuals seeking a driver's license
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Josef Neubert Autoškola Pluto anchors on a vivid Yellow (#e3b711) as their primary brand signal, paired with Red (#ae1219), and accented by Orange. The palette leans warm — inviting and energetic.
#e3b711
Primary
#ae1219
Secondary
#9f7245
Accent
#ccac9a
Accent
#2d271a
Accent
#cabec4
Accent
Typography
Headings set in Fuzzy Bubbles (a display face — designed for headlines and visual impact), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Josef Neubert Autoškola Pluto uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Josef Neubert Autoškola Pluto is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
first_singular
middle_school
direct
Signature Words
Design Playbook
stock photography
natural
full color
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on WordPress.
Market Presence
Local market, headquartered in Vodňany, CZ.
CZ
Vodňany, CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
f3af0c
Bright yellow/gold used for calls to action and highlights, creating a sense of energy.
Fuzzy Bubbles
Playful font used for headings, creating a friendly and approachable feel.
Autoškola Pluto
Using a memorable name.
Driving Test
The photography style features a student driver in a car during a driving test, with an instructor holding a clipboard and traffic cones visible, suggesting a focus on practical driving education.
Road Sign Stickers
The illustration style features a collection of road sign stickers with bold, simplified designs, emphasizing clarity and recognizability for educational purposes.
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