Autoškola Rudolf Procházka
The EverymanServes Beginner drivers
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Autoškola Rudolf Procházka anchors on Blue (#253a70) as their primary brand signal, paired with Orange (#3b3024), and accented by Blue. The palette leans warm — inviting and energetic.
#253a70
Primary
#3b3024
Secondary
#bddce6
Accent
#8c6862
Accent
#e1b295
Accent
#8e0505
Accent
Typography
Headings set in Poiret One (a sans-serif — clean, modern, and optimized for digital), body in Exo (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
Autoškola Rudolf Procházka uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Autoškola Rudolf Procházka is warm and approachable, energetic and passionate, simply spoken and accessible.
first_plural
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Rudolf Procházka
The school is named after him.
Dark Brown
Used in the logo and website elements.
Poiret One
Used for headings, creating a friendly and approachable feel.
Cockpit view
A photograph from the cockpit of an airplane, looking out at the runway lights.
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