Autoškola P+R
The Everyman“Řidičák je s námi hračka.”
Serves Students and adults learning to drive
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Autoškola P+R anchors on Red (#d53d2c) as their primary brand signal, paired with Orange (#f39034), and accented by Orange. The palette leans warm — inviting and energetic.
#d53d2c
Primary
#f39034
Secondary
#e4c3a4
Accent
#8b6f56
Accent
#fdfcfb
Background
#142a1e
Accent
Typography
Headings set in avenir-lt-w01_85-heavy1475544 (a sans-serif — clean, modern, and optimized for digital), body in open sans (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Autoškola P+R uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Autoškola P+R is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
first_plural
middle_school
direct
Signature Words
Design Playbook
stock photography
natural
full color
flat
top
rounded
moderate
image
Digital Footprint
Built on Wix, active on 2 social platforms.
Market Presence
Local market, headquartered in Prague, CZ.
CZ
Prague, CZ
local
cs
Autoškola P+R is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Autoškola P+R. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
d23b2b
Bright red used for primary buttons and accents.
open sans
Modern and readable font used for body text.
Řidičák je s námi hračka.
Tagline emphasizing ease of obtaining a driver's license.
Smiley Thumbs Up
A yellow smiley face giving a thumbs up is used as a mascot.
AUTOSKOLA P+R
The name is written in a bold, slightly cartoonish font, with the 'P+R' part stylized as orange circles.
Social Media Intelligence
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