Avven
The Caregiver“Rozvojem k lepším zítřkům...”
Serves Professionals seeking career development
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
Avven anchors on Purple (#73438c) as their primary brand signal, paired with Red (#453232), and accented by Gray. The palette leans warm — inviting and energetic.
#b9b6b9
Accent
#73438c
Primary
#453232
Secondary
#efe0d5
Accent
#fefeff
Background
#825f54
Accent
Typography
Headings set in Urbanist (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Avven uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Avven is authoritative and decisive, warm and approachable.
third
high_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 3 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
#73438c
Dark purple used as the primary brand color, conveying sophistication and knowledge.
Open Sans
Clean and readable font used for body text, conveying clarity.
Rozvojem k lepším zítřkům...
Used in the title and throughout the website.
Milana Lukasová
The website features a photo of Milana Lukasová, the coach and mentor, prominently displayed on the homepage.
Avven logo
The logo features a stylized, purple sans-serif font with a unique curved line element.
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