AWP - stavební stroje s.r.o. logo

AWP - stavební stroje s.r.o.

The Ruler
Construction Equipment·Machinery Sales and Rental·awpsro.cz

Serves Construction companies and contractors

Open SansReliability-nessReliableProfessionalTechnicalPractical10/12 intel

What Drives Them

👑
The Ruler

Organized and dependable. Creates order and stability.

Reliability-ness

AWP emphasizes quality, expertise, and customer service in the construction machinery sector, particularly with BOMAG equipment. Their focus on used equipment and parts, combined with a professional and technical voice, suggests a core positioning around dependable equipment solutions.

QualityExpertiseCustomer ServiceEfficiency

Color Intelligence

AWP - stavební stroje s.r.o. anchors on a vivid Red (#d1130f) as their primary brand signal, paired with Red (#f7d5d4), and accented by Red. The palette leans warm — inviting and energetic.

#d1130f

Primary

#f7d5d4

Secondary

#eea6a4

Accent

#e57977

Accent

#ffffff

Background

#000000

Background

warm palette(6w/0c)Red

Typography

Headings set in Raleway (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital).

Aa
Open SansBodySans Serif
Aa
RalewayHeadingsSans Serif

Logo Anatomy

AWP - stavební stroje s.r.o. uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

AWP - stavební stroje s.r.o. is authoritative and decisive, technically detailed.

Technicality
78%
Confidence
73%
Formality
65%
Nostalgia
62%
Enthusiasm
55%
Voice Person

first_plural

Reading Level

high_school

CTA Style

direct

Signature Words

BOMAGstavební strojehutnící technikanáhradní dílypůjčovna

Design Playbook

Photography

Product shots, Equipment in use

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

comfortable

Hero Approach

image

Digital Footprint

Built on Bootstrap.

Built withBootstrap

Market Presence

Nationwide presence, based in CZ.

Origin

CZ

Market Scope

national

Languages

cs

AWP - stavební stroje s.r.o. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by AWP - stavební stroje s.r.o.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

Bomag Blue

Signature ColorSupporting

The specific shade of blue used in the Bomag logo and branding, #3097d1.

Consistency80%
Website
ActiveOccasional

BOMAG Partnership

Heritage ElementSupporting

References to being the exclusive representative of BOMAG in the Czech Republic.

Consistency90%
Website
ActiveOccasional

Equipment Type Naming

Naming ConventionSupporting

Naming products by equipment type (e.g., živičné válce, zeminové válce, silniční finišery).

Consistency70%
Website
ActiveOccasional

Products & Business

Tandemový vibrační válec BW 174 AP-4AM
Tandemový vibrační válec BW 138 AD-5
Tandemové vibrační válce řady 4
Tandemové vibrační válce řady 4
Tandemové vibrační válce řady 4
ECONOMIZER
BCM 05
BCM 05 positioning

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