Construction Equipment

Brand identity analysis across 94 brands in the construction equipment industry.

Dominant Colors

#ff3601

Red

15%

#dcdbcb

Yellow

6%

#7bdcb5

Green

6%

#f0801a

Orange

6%

#87000b

Red

6%

#de0b1c

Red

6%

#f8c804

Yellow

6%

#0655ab

Blue

6%

#d21c1e

Red

6%

#007cba

Blue

6%

#e39700

Orange

6%

#fdb913

Orange

6%

#fdd412

Yellow

6%

#fde9cb

Orange

6%

#d2dde0

Blue

6%

Popular Heading Fonts

Roboto

Sans Serif

Montserrat

Sans Serif

Arial

Sans Serif

Open Sans

Sans Serif

bwg

Sans Serif

WackerNeuson Regular

Sans Serif

Inter

Sans Serif

Intro

Sans Serif

Intro Black

Sans Serif

Oswald

Sans Serif

Average Brand Voice

Formality

64%

Humor

12%

Enthusiasm

56%

Technicality

70%

Warmth

42%

Confidence

80%

Urgency

39%

Exclusivity

24%

Nostalgia

19%

Rebellion

8%
Brand Map

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Niches in Construction Equipment

Brands in Construction Equipment

Industry Stats

94

Total brands

72

With logos

78

Voice analyzed

36

With social