AXA ASSISTANCE CZ, s.r.o.
The Ruler“Bezstarostně do světa”
Serves Travelers seeking insurance and assistance services
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
AXA ASSISTANCE CZ, s.r.o. anchors on a vivid Red (#f61625) as their primary brand signal, paired with Blue (#01008f), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#f61625
Primary
#01008f
Secondary
#c2c5d2
Accent
#9999d2
Accent
#4141ac
Accent
#381b1b
Accent
Typography
Headings set in Publico Headline Web (a serif — evoking tradition, authority, and print heritage), body in Source Sans Pro (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
AXA ASSISTANCE CZ, s.r.o. uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
AXA ASSISTANCE CZ, s.r.o. is formal and professional, authoritative and decisive, technically detailed.
third
college
urgent
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
AXA ASSISTANCE CZ, s.r.o. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by AXA ASSISTANCE CZ, s.r.o.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoBrand Codes
AXA Red
The color #f61625 is used prominently in the logo and throughout the website.
AXA
The brand is widely known and referred to by its acronym.
AXA font
The AXA logo and website use a specific sans-serif font that is consistent across all materials.
Lifestyle photography
The website uses lifestyle photography featuring families and individuals in travel-related scenarios, conveying a sense of security and adventure.
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