What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
AXA pojišťovna, a.s. anchors on a muted Blue (#c1c4d1) as their primary brand signal, paired with Blue (#cecee9), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#c1c4d1
Primary
#cecee9
Secondary
#01008f
Accent
#e81628
Accent
#4a369c
Accent
#8a8acb
Accent
Typography
Headings set in Publico Headline Web (a serif — evoking tradition, authority, and print heritage), body in Source Sans Pro (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
AXA pojišťovna, a.s. uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
AXA pojišťovna, a.s. is formal and professional, authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on WordPress.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
AXA pojišťovna, a.s. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by AXA pojišťovna, a.s.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
AXA Blue
#01008f, used in the logo and as a primary brand color throughout the website.
AXA Red
#e81628, used for accents and calls to action.
Publico Headline Web
Used for headlines, conveying a sense of authority and reliability.
Asistenční službou 24/7
Emphasizes the availability and support provided by AXA.
Family travel
Photography featuring families with luggage, suggesting travel and insurance.
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