What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
AXA Jiří Pružina anchors on a vivid Red (#ff012b) as their primary brand signal, paired with Red (#ff5d6a), and accented by Blue. The palette balances warm and cool tones.
#ff012b
Primary
#ff5d6a
Secondary
#1d385b
Accent
#3b7eda
Accent
#656565
Background
#a2a4a5
Accent
Typography
Headings set in Georgia (a serif — evoking tradition, authority, and print heritage), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast.
Logo Anatomy
AXA Jiří Pružina uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
AXA Jiří Pružina is formal and professional, authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on WordPress.
Market Presence
Local market, based in CZ.
CZ
local
cs
AXA Jiří Pružina is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by AXA Jiří Pružina. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoBrand Codes
Bright Red
Used for the AXA logo and accents.
Open Sans
Used for body text, creating a clean and modern feel.
AXA
Brand is known by its acronym.
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