Expres Hotovost
The Everyman“Bazar Plzeň / Expres Hotovost | Bazar & Zastavárna”
Serves Individuals seeking short-term loans or quick cash for valuables
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Expres Hotovost anchors on a vivid Pink (#ff0165) as their primary brand signal, paired with Blue (#dee2e6), and accented by Blue. The palette balances warm and cool tones.
#ff0165
Primary
#ffffff
Background
#dee2e6
Secondary
#007aff
Accent
#000000
Background
#2870ee
Accent
Typography
Headings set in HelveticaNeueLTPro-Lt (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Expres Hotovost uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Expres Hotovost is authoritative and decisive, energetic and passionate, simply spoken and accessible.
third
middle_school
urgent
Signature Words
Design Playbook
Digital Footprint
active on 2 social platforms.
Market Presence
Local market, headquartered in Plzeň, CZ.
CZ
Plzeň, CZ
local
cs
Expres Hotovost is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Expres Hotovost. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Magenta
Used as a primary color in the logo and website design.
Open Sans
Used for headings and body text, providing a clean and readable experience.
Expres Hotovost
Brand name used as a catchphrase.
Location-Based
Name includes the location (Plzeň).
Three Dots Logo
The logo features three pink dots arranged in a triangular formation.
Social Media Intelligence
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