Financial Services

Brand identity analysis across 2,241 brands in the financial services industry.

Dominant Colors

#13acbd

Blue

22%

#12acbd

Blue

8%

#f72717

Red

7%

#08a7dd

Blue

7%

#516da8

Blue

7%

#e74531

Red

7%

#12abbe

Blue

6%

#003a65

Blue

6%

#4693ff

Blue

6%

#ed1b24

Red

6%

#7bdcb5

Green

5%

#0097f5

Blue

4%

#ecf2f9

Blue

3%

#1b365d

Blue

3%

#b3004d

Pink

3%

Popular Heading Fonts

Poppins

Sans Serif

Roboto

Sans Serif

Montserrat

Sans Serif

Raleway

Sans Serif

Arial

Sans Serif

Open Sans

Sans Serif

Helvetica Neue

Sans Serif

Aeroportal

Sans Serif

Karla

Sans Serif

Plus Jakarta Display

Sans Serif

Average Brand Voice

Formality

66%

Humor

15%

Enthusiasm

57%

Technicality

61%

Warmth

54%

Confidence

80%

Urgency

45%

Exclusivity

30%

Nostalgia

19%

Rebellion

10%
Brand Map

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Niches in Financial Services

Brands in Financial Services

Industry Stats

2,241

Total brands

1,651

With logos

888

Voice analyzed

606

With social