Financial Services

Brand identity analysis across 2,041 brands in the financial services industry.

Dominant Colors

#13acbd

Blue

23%

#12acbd

Blue

9%

#f72717

Red

7%

#516da8

Blue

7%

#08a7dd

Blue

7%

#e74531

Red

7%

#12abbe

Blue

6%

#003a65

Blue

6%

#ed1b24

Red

5%

#7bdcb5

Green

5%

#4693ff

Blue

5%

#0097f5

Blue

4%

#b3004d

Pink

3%

#0099cc

Blue

3%

#343a40

Blue

3%

Popular Heading Fonts

Poppins

Sans Serif

Roboto

Sans Serif

Montserrat

Sans Serif

Raleway

Sans Serif

Arial

Sans Serif

Open Sans

Sans Serif

Helvetica Neue

Sans Serif

Aeroportal

Sans Serif

Plus Jakarta Display

Sans Serif

Karla

Sans Serif

Average Brand Voice

Formality

66%

Humor

15%

Enthusiasm

57%

Technicality

61%

Warmth

54%

Confidence

80%

Urgency

45%

Exclusivity

30%

Nostalgia

19%

Rebellion

10%
Brand Map

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Niches in Financial Services

Brands in Financial Services

Industry Stats

2,041

Total brands

1,479

With logos

870

Voice analyzed

582

With social