Beam
The Creator“Jediné centrální vysavače na trhu s klinicky prokázaným snížením alergických obtíží.”
Serves Homeowners seeking healthier living environments
What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
Beam anchors on Blue (#9eceec) as their primary brand signal, paired with Blue (#131621), and accented by Orange. The palette leans cool — projecting trust and professionalism.
#9eceec
Primary
#feffff
Background
#131621
Secondary
#bab3aa
Accent
#def1fc
Accent
#c1e0f3
Accent
Typography
Headings set in Sora (a sans-serif — clean, modern, and optimized for digital), body in Karla (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
Beam uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: clean, modern.
Wordmark
rectangle
Text
3/10
Brand Character
Beam is authoritative and decisive.
first_plural
high_school
direct
Signature Words
Design Playbook
product, lifestyle
natural
full_color
flat
horizontal
rounded
moderate
image
Digital Footprint
active on 3 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary SVG
Primary LogoPrimary shape: rectangle
Brand Codes
Light Blue (#9eceec)
Used for background elements and accents, creating a clean and airy feel.
Karla
Clean and readable sans-serif font used for body text, providing a modern and approachable look.
Lifestyle Interior
Photography featuring a modern interior with a person relaxing on a white sofa, emphasizing a clean and aspirational lifestyle.
Social Media Intelligence
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