What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
BEDIMEX anchors on a muted Pink (#e0d7da) as their primary brand signal, paired with Blue (#182a38), and accented by Gray. The palette leans cool — projecting trust and professionalism.
#e0d7da
Primary
#fbfbfc
Background
#182a38
Secondary
#626262
Background
#4b4a4b
Text
#b4b4b7
Accent
Typography
Headings set in Helvetica (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
Brand Character
BEDIMEX is formal and professional, authoritative and decisive, cool and detached.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Brand Codes
Dark Blue
#02378d is used for the logo and as a primary accent color.
Arial
Arial is used for headings and body text, providing a clean and functional look.
Nekonečný zip
The company offers 'nekonečný zip' (endless zipper) for bedding.
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