Beluška o.s.
The CaregiverServes Visually impaired individuals and their families, educators, and the general public.
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
Beluška o.s. anchors on Orange (#d4c8a7) as their primary brand signal, and accented by Gray. The palette leans warm — inviting and energetic.
#dddddd
Accent
#d4c8a7
Primary
#b3b3b3
Accent
#fefefe
Background
#606060
Accent
#1f1f1f
Text
Typography
Headings set in Hanken Grotesk (a sans-serif — clean, modern, and optimized for digital), body in Source Serif 4 (a serif — evoking tradition, authority, and print heritage). This serif/sans pairing creates classic typographic contrast.
Logo Anatomy
Beluška o.s. uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: abstract, modern, minimalist.
Combination Mark
abstract
Icon + Text
5/10
Brand Character
Beluška o.s. is warm and approachable, simply spoken and accessible.
first_plural
middle_school
soft
Signature Words
Design Playbook
documentary, real life
natural
full_color
flat
horizontal
rounded
moderate
image
Digital Footprint
Built on WordPress, active on 1 social platform.
Market Presence
Nationwide presence, headquartered in Prague, CZ.
CZ
Prague, CZ
national
cs
Beluška o.s. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Beluška o.s.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: abstract
Brand Codes
Light Gray
#d2d2d2 used as a background color.
Hanken Grotesk
Used for headings, providing a modern and readable feel.
Empathetic portraiture
The website uses naturalistic, empathetic portraiture of visually impaired people in everyday settings, emphasizing independence and normalcy.
Stylized eye
The logo features a stylized eye shape with a distinctive curved line and a small dot, representing the organization's focus on visual impairment.
Social Media Intelligence
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