bes-petrovice.cz
The Innocent“Více jak 25 let se věnujeme výrobě kvalitního bytového textilu”
Serves Families seeking quality home textiles
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
bes-petrovice.cz anchors on Blue (#0e2585) as their primary brand signal, paired with Pink (#f994c8), and accented by Red. The palette leans warm — inviting and energetic.
#0e2585
Primary
#f994c8
Secondary
#d33a36
Accent
#3c840f
Accent
#d00000
Accent
#1a1937
Accent
Typography
Headings set in Nunito Sans (a sans-serif — clean, modern, and optimized for digital), body in Nunito (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Moderate detail — balancing distinctiveness with versatility. Style: modern, clean.
icon_symbol
abstract
Icon + Text
5/10
Brand Character
bes-petrovice.cz is warm and approachable, energetic and passionate, simply spoken and accessible.
first_plural
middle_school
direct
Signature Words
Design Playbook
product, lifestyle
natural
full_color
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on myshoptet, active on 2 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary SVG
Primary LogoPrimary shape: abstract
Brand Codes
25+ years
Mention of 25+ years in business
Navy Blue
Used in the logo and website headers
Nunito
Used for headings and body text, creating a modern and readable feel.
Czech family firm
Highlights being a Czech family-owned business.
Curved Lines
Two curved pink lines appear above the logo.
B.E.S. Petrovice
The logo uses a specific sans-serif font for 'B.E.S.' and 'Petrovice' in a stacked arrangement.
Social Media Intelligence
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