What Drives Them
Seeks truth. Wins through knowledge and informed perspective.
Color Intelligence
Betta.cz anchors on Blue (#cae4f1) as their primary brand signal, paired with Blue (#acbac6), and accented by Orange. The palette leans cool — projecting trust and professionalism.
#cae4f1
Primary
#acbac6
Secondary
#615a46
Accent
#27361c
Accent
#888a83
Accent
#ecf9fe
Background
Typography
Headings set in Trebuchet MS (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Betta.cz is formal and professional, authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Brand Codes
Light Blue (#e7f7fe)
Used as a background color, creating a calm and educational atmosphere.
Arial
Used for text, providing a simple and readable experience.
Boy with books
A cartoon boy with a backpack and books is used as a mascot.
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