What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
Shoptet anchors on a vivid Orange (#fcaf00) as their primary brand signal, paired with Green (#00e259), and accented by Blue. The palette balances warm and cool tones.
#fcaf00
Primary
#00e259
Secondary
#3987ff
Accent
#d4d6ca
Accent
#000000
Background
#7d7d7e
Background
Typography
Headings set in Neue Haas Grotesk (a sans-serif — clean, modern, and optimized for digital), body in neue-haas-grotesk-text (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Shoptet uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Shoptet is authoritative and decisive, energetic and passionate.
first_plural
high_school
direct
Signature Words
Design Playbook
Stock photography, Product shots
studio
full_color
flat
top_navigation
rounded
comfortable
image
Digital Footprint
Built on Next.js, active on 5 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
Shoptet is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Shoptet. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoBrand Codes
Shoptet Green
#008531 is used for the logo, primary buttons, and key accents throughout the website.
Modular Layout
The website uses a modular layout with clearly defined sections for different types of content.
Můj první e-shop
"Můj první e-shop" (My first e-shop) is used to promote the ease of creating an online store with Shoptet.
Shoptet Square
The Shoptet logo features a square shape, and the website uses squares in green, yellow, and blue as a recurring visual element.
Lifestyle Imagery
The images use lifestyle photography featuring people using laptops and tablets in a modern, bright setting.
Social Media Intelligence
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