Bezva prázdniny z.s.
The CaregiverServes Parents of children aged 6-15
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
Bezva prázdniny z.s. anchors on a muted Orange (#c7b9af) as their primary brand signal, paired with Orange (#402a16), and accented by Orange. The palette leans warm — inviting and energetic.
#c7b9af
Primary
#402a16
Secondary
#f54e05
Accent
#7c6d5f
Accent
#f88d5b
Accent
#ebe8e4
Accent
Typography
Headings set in Raleway (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Bezva prázdniny z.s. uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Bezva prázdniny z.s. is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
first_plural
middle_school
playful
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 3 social platforms.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Orange
Used in the logo and website accents.
Grand Hotel
Used for headings, giving a playful and friendly feel.
Bezva prázdniny
The name of the organization and a repeated phrase.
Candid and Playful
Photos of children having fun at summer camps.
Social Media Intelligence
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