What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
BISON sportswear anchors on a muted Orange (#282321) as their primary brand signal, paired with Red (#d61018), and accented by Gray. The palette leans warm — inviting and energetic.
#282321
Primary
#d61018
Secondary
#f9f9f9
Background
#646363
Accent
#a8a2a2
Accent
#7bdcb5
Accent
Typography
Headings set in Bitter (a serif — evoking tradition, authority, and print heritage), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
BISON sportswear uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
BISON sportswear is authoritative and decisive, energetic and passionate, simply spoken and accessible.
first_plural
high_school
playful
Signature Words
Design Playbook
product, action
natural
full_color
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on WordPress, active on 3 social platforms.
Market Presence
Regional presence, headquartered in Nesvačilka, CZ.
CZ
Nesvačilka, CZ
regional
cs
BISON sportswear is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by BISON sportswear. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Bison Red
Used in the logo and as a primary accent color.
Open Sans
Used for body text, providing a clean and readable experience.
Bison
The brand name and imagery are centered around a bison.
Social Media Intelligence
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