Botanický ústav AV ČR, v. v. i.
Serves Researchers, students, and the general public interested in botany
What Drives Them
Color Intelligence
Botanický ústav AV ČR, v. v. i. anchors on a vivid Blue (#055ec4) as their primary brand signal, paired with Yellow (#fbc203), and accented by Gray. The palette leans warm — inviting and energetic.
#055ec4
Primary
#fbc203
Secondary
#ffffff
Background
#b3b5b2
Accent
#3f423f
Text
#000000
Background
Typography
Headings set in Novecento (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 6 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Botanický ústav AV ČR, v. v. i. uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: scientific, natural, modern.
Combination Mark
round
Icon + Text
6/10
Brand Character
Botanický ústav AV ČR, v. v. i. is formal and professional, authoritative and decisive, technically detailed.
third
graduate
formal
Signature Words
Design Playbook
scientific, nature, documentary
natural
realistic
flat
horizontal
rounded
balanced
image
Digital Footprint
Built on WordPress, active on 4 social platforms.
Market Presence
Nationwide presence, headquartered in Průhonice, CZ, communicating in 2 languages.
CZ
Průhonice, CZ
national
en, cs
Botanický ústav AV ČR, v. v. i. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Botanický ústav AV ČR, v. v. i.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: round
Brand Codes
Dark Blue
Used for the header and some accents.
Open Sans
Used for headings and body text, providing a clean and professional look.
Leaf Icon
A stylized green leaf icon with curved lines representing veins, used as a visual element in the logo.
Sans-serif font
The logo uses a clean, sans-serif font for the text 'Botanický ústav AV ČR v.v.i.'
Social Media Intelligence
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