Broadridge
The CreatorServes Financial Institutions
What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
Broadridge anchors on a vivid Blue (#000c36) as their primary brand signal, paired with Blue (#e5e7eb), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#000c36
Primary
#e5e7eb
Secondary
#000000
Background
#0f3db5
Accent
#001f5a
Accent
#007aff
Accent
Typography
Broadridge uses freight-sans-pro across both headings and body — a sans-serif — clean, modern, and optimized for digital. Single-font system — disciplined and consistent.
Logo Anatomy
Broadridge uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: corporate, modern, clean.
Wordmark
rectangle
Text
3/10
Brand Character
Broadridge is formal and professional, authoritative and decisive, cool and detached — also technically detailed.
third
college
direct
Signature Words
Design Playbook
Digital Footprint
active on 3 social platforms.
Market Presence
Global presence, based in US.
US
global
en
Broadridge is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Broadridge. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoPrimary shape: rectangle
Brand Codes
Deep Navy
Used as the primary background color for headers and key sections.
freight-sans-pro
Used for headings and body text, conveying a professional and modern feel.
GXO
The company is known by the acronym GXO.
Abstract Tree
The Broadridge logo features an abstract tree-like shape, formed by geometric lines and angles.
Social Media Intelligence
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