Financial Technology
Brand identity analysis across 123 brands in the financial technology industry.
Dominant Colors
#09b8b1
Blue
34%
#000c36
Blue
33%
#6d40ff
Blue
5%
#004fff
Blue
2%
#006db8
Blue
2%
#0070f3
Blue
2%
#007aff
Blue
2%
#008660
Green
2%
#008760
Green
2%
#00ace4
Blue
2%
#00af55
Green
2%
#00b0b8
Blue
2%
#00bdf4
Blue
2%
#00e997
Green
2%
#012830
Blue
2%
Popular Heading Fonts
Barlow
Sans Serif
freight-sans-pro
Sans Serif
Poppins
Sans Serif
Montserrat
Sans Serif
Inter
Sans Serif
Bodoni Moda
Serif
Bowery Street
Sans Serif
Cerapro
Sans Serif
Ciron
Sans Serif
DM Serif Display
Serif
Average Brand Voice
Formality
65%
Humor
19%
Enthusiasm
69%
Technicality
68%
Warmth
44%
Confidence
83%
Urgency
58%
Exclusivity
44%
Nostalgia
16%
Rebellion
22%
Brand Map
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Brands in Financial Technology
Industry Stats
123
Total brands
93
With logos
64
Voice analyzed
56
With social