Financial Technology
Brand identity analysis across 127 brands in the financial technology industry.
Dominant Colors
#09b8b1
Blue
35%
#000c36
Blue
33%
#0038ff
Blue
2%
#0070f3
Blue
2%
#007aff
Blue
2%
#008578
Blue
2%
#008660
Green
2%
#008760
Green
2%
#00a8e5
Blue
2%
#00af55
Green
2%
#00b0b8
Blue
2%
#00bdf4
Blue
2%
#00e997
Green
2%
#012830
Blue
2%
#014fff
Blue
2%
Popular Heading Fonts
Barlow
Sans Serif
freight-sans-pro
Sans Serif
Poppins
Sans Serif
Montserrat
Sans Serif
Inter
Sans Serif
PolySans-Median
Sans Serif
Roboto
Sans Serif
Bodoni Moda
Serif
Bowery Street
Sans Serif
Ciron
Sans Serif
Average Brand Voice
Formality
65%
Humor
18%
Enthusiasm
69%
Technicality
69%
Warmth
44%
Confidence
83%
Urgency
58%
Exclusivity
45%
Nostalgia
17%
Rebellion
22%
Brand Map
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Brands in Financial Technology
Industry Stats
127
Total brands
99
With logos
64
Voice analyzed
55
With social