ARIA PURA
The RulerServes Homeowners seeking to enhance their living spaces with pleasant fragrances.
What Drives Them
Commands authority and sets the standard for the category.
Color Intelligence
ARIA PURA anchors on Blue (#2c3279) as their primary brand signal, paired with Orange (#eee3cd), and accented by Orange. The palette leans warm — inviting and energetic.
#000000
Background
#ffffff
Background
#e5e5e5
Background
#2c3279
Primary
#eee3cd
Secondary
#c4ad99
Accent
Typography
Headings set in Source Sans Pro (a sans-serif — clean, modern, and optimized for digital), body in Work Sans (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
Moderate detail — balancing distinctiveness with versatility. Style: minimalist, geometric.
icon_symbol
abstract
Icon
4/10
Brand Character
ARIA PURA is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
first_plural
middle_school
direct
Signature Words
Design Playbook
product photography, lifestyle
studio
natural
flat
dropdown
rounded
moderate
image_carousel
Digital Footprint
active on 3 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
ARIA PURA is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by ARIA PURA. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoPrimary shape: abstract
Brand Codes
Aria Pura Blue
The dark blue color (#2c3279) used in the logo and website elements.
Work Sans
The Work Sans font used for body text.
Minimalist Packaging
Clean, minimalist packaging with product name and description.
Descriptive Product Names
Product names clearly describe the scent or purpose (e.g., 'Aroma Difuzér').
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