Home Fragrance

Brand identity analysis across 8 brands in the home fragrance industry.

Dominant Colors

#cd0a0a

Red

40%

#132845

Blue

40%

#5cdb29

Green

4%

#bdb89d

Yellow

4%

#e83e8c

Pink

4%

#a48b6d

Orange

4%

#2c3279

Blue

4%

Popular Heading Fonts

Montserrat

Sans Serif

Roboto

Sans Serif

MyriadPro

Sans Serif

Source Sans Pro

Sans Serif

Average Brand Voice

Formality

53%

Humor

22%

Enthusiasm

76%

Technicality

31%

Warmth

72%

Confidence

75%

Urgency

36%

Exclusivity

37%

Nostalgia

28%

Rebellion

9%
Brand Map

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Brands in Home Fragrance

Industry Stats

8

Total brands

6

With logos

5

Voice analyzed

6

With social