Home Fragrance

Brand identity analysis across 6 brands in the home fragrance industry.

Dominant Colors

#132845

Blue

43%

#cd0a0a

Red

43%

#2c3279

Blue

4%

#a48b6d

Orange

4%

#beb99e

Yellow

4%

Popular Heading Fonts

Montserrat

Sans Serif

Roboto

Sans Serif

MyriadPro

Sans Serif

Source Sans Pro

Sans Serif

Average Brand Voice

Formality

54%

Humor

22%

Enthusiasm

76%

Technicality

31%

Warmth

72%

Confidence

76%

Urgency

35%

Exclusivity

37%

Nostalgia

27%

Rebellion

8%
Brand Map

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Brands in Home Fragrance

Industry Stats

6

Total brands

6

With logos

4

Voice analyzed

4

With social