CA ALEXA - Boris Peterek
The Everyman“CA Alexa - cestovní agentura Opava | last minute z Ostravy a Katowic”
Serves Families and individuals seeking travel packages and last-minute deals.
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
CA ALEXA - Boris Peterek anchors on Pink (#ea439a) as their primary brand signal, paired with Pink (#f182ba), and accented by Pink. The palette balances warm and cool tones.
#ea439a
Primary
#f182ba
Secondary
#eb047d
Accent
#b8c8d8
Accent
#42334d
Accent
#5f6688
Accent
Typography
Headings set in Manrope (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
CA ALEXA - Boris Peterek uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
CA ALEXA - Boris Peterek is authoritative and decisive, energetic and passionate, urgent and action-driven.
third
high_school
urgent
Signature Words
Design Playbook
Travel, Scenic
natural
full_color
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on CeSYS, active on 1 social platform.
Market Presence
Local market, headquartered in Opava, CZ.
CZ
Opava, CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Bright Pink (#ea4299)
Used for the logo and accents, creating a vibrant and feminine feel.
Manrope
Used for headings, providing a modern and clean look.
Last Minute
Focus on 'last minute' deals.
ALEXA logo font
The ALEXA logo uses a bold, sans-serif typeface with a modern and clean aesthetic.
NEVER STOP EXPLORING tagline font
The tagline 'NEVER STOP EXPLORING' is set in a narrower sans-serif font, contrasting with the main logo font.
Tropical beach photography
The website uses vibrant, high-quality photography of tropical beaches to evoke a sense of wanderlust and luxury travel.
Social Media Intelligence
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