Campingaz logo

Campingaz

The Ruler

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Consumer Goods·Outdoor & Camping·campingaz.cz

Serves Families and outdoor enthusiasts

Roboto-RegularReliablePracticalOutdoorsyFamily-oriented10/12 intel

What Drives Them

👑
The Ruler

Organized and dependable. Creates order and stability.

QualityInnovationConvenienceOutdoor Lifestyle

Color Intelligence

Campingaz anchors on a vivid Blue (#004a99) as their primary brand signal, paired with Blue (#2e3b46), and accented by Red. The palette balances warm and cool tones.

#004a99

Primary

#2e3b46

Secondary

#d0021b

Accent

#ffffff

Background

#343a40

Text

#ffffff

Surface

balanced palette(3w/3c)Blue · Red

Typography

Headings set in Roboto-Bold (a sans-serif — clean, modern, and optimized for digital), body in Roboto-Regular (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.

Aa
Roboto-RegularBodySans Serif
Aa
Roboto-BoldHeadingsSans Serif
Aa
Roboto-Mediumsecondary_headingSans Serif
Aa
RobotoUISans Serif
Aa
Roboto-LightcaptionSans Serif
Aa
Roboto-BoldnavigationSans Serif

Logo Anatomy

Campingaz uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean, outdoors.

Type

Combination Mark

Primary Shape

rectangle

Contains

Icon + Text

Complexity

5/10

moderncleanoutdoors

Brand Character

Campingaz is authoritative and decisive, energetic and passionate, simply spoken and accessible.

Confidence
80%
Enthusiasm
75%
Warmth
60%
Formality
45%
Urgency
40%
Voice Person

first_plural

Reading Level

middle_school

CTA Style

direct

Signature Words

grilyvařičeCampingazplynovépřenosné

Design Playbook

Photography

product-focused, lifestyle

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

dropdown

Call to Action

rounded

Spacing

moderate

Hero Approach

image

Digital Footprint

active on 2 social platforms.

Social
facebookyoutube

Market Presence

multinational, based in XX.

Origin

XX

Market Scope

multinational

Languages

cs

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Logo Variants

Primary SVG logo

Primary SVG

Primary Logo
Combination Mark
HorizontalIconText

Primary shape: rectangle

Complexity50%
moderncleanoutdoors

Brand Codes

#004a99

Signature ColorSupporting

Used for the logo and primary elements, conveying reliability and outdoor adventure.

Consistency90%
WebsiteAdvertisingSocial
ActiveOccasional

Roboto

Typography CodeSupporting

Used throughout the website for headings and body text, creating a modern and readable feel.

Consistency80%
Website
ActiveOccasional

Social Media Intelligence

Facebook

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