Consumer Goods

Brand identity analysis across 329 brands in the consumer goods industry.

Dominant Colors

#bf0c3d

Pink

10%

#7dd0bc

Blue

10%

#eaeef4

Blue

10%

#4f636e

Blue

10%

#d80120

Red

10%

#0092bc

Blue

8%

#eb1a22

Red

7%

#1a1937

Blue

5%

#0097d1

Blue

4%

#b9e6e6

Blue

4%

#6c453c

Red

4%

#e6ecf4

Blue

4%

#bcc4d1

Blue

4%

#39d59c

Green

4%

#1435d0

Blue

4%

Popular Heading Fonts

Exo 2

Sans Serif

Open Sans

Sans Serif

Poppins

Sans Serif

Helvetica

Sans Serif

Arial

Sans Serif

Montserrat

Sans Serif

Helvetica Neue

Sans Serif

Raleway

Sans Serif

Trebuchet MS

Sans Serif

Roboto

Sans Serif

Average Brand Voice

Formality

53%

Humor

21%

Enthusiasm

69%

Technicality

41%

Warmth

65%

Confidence

74%

Urgency

34%

Exclusivity

24%

Nostalgia

32%

Rebellion

12%

Brand Map

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Brands in Consumer Goods

Industry Stats

329

Total brands

276

With logos

257

Voice analyzed

186

With social