Consumer Goods

Brand identity analysis across 315 brands in the consumer goods industry.

Dominant Colors

#eaeef4

Blue

10%

#7dd0bc

Blue

10%

#4f636e

Blue

10%

#d80120

Red

10%

#bf0c3d

Pink

10%

#0092bc

Blue

8%

#eb1a22

Red

7%

#1a1937

Blue

5%

#004a99

Blue

4%

#30a9d1

Blue

4%

#088a47

Green

4%

#675a4b

Orange

4%

#0092ef

Blue

4%

#b9e6e6

Blue

4%

#e6ecf4

Blue

4%

Popular Heading Fonts

Exo 2

Sans Serif

Open Sans

Sans Serif

Poppins

Sans Serif

Helvetica

Sans Serif

Arial

Sans Serif

Montserrat

Sans Serif

Helvetica Neue

Sans Serif

Raleway

Sans Serif

Trebuchet MS

Sans Serif

Roboto

Sans Serif

Average Brand Voice

Formality

53%

Humor

21%

Enthusiasm

69%

Technicality

41%

Warmth

65%

Confidence

74%

Urgency

34%

Exclusivity

24%

Nostalgia

32%

Rebellion

12%

Brand Map

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Brands in Consumer Goods

Industry Stats

315

Total brands

265

With logos

247

Voice analyzed

180

With social