CARPEX logo

CARPEX

The Ruler

Provoněný svět s Carpex

Consumer Goods·Home Fragrance·carpex.cz

Serves Businesses seeking aroma marketing solutions

RalewaySophisticatedReliableModernPleasant11/12 intel

What Drives Them

👑
The Ruler

Commands authority and sets the standard for the category.

QualityInnovationCustomer SatisfactionSustainabilityAromatic Excellence

Color Intelligence

CARPEX anchors on Blue (#a3bdce) as their primary brand signal, paired with Blue (#1d99c7), and accented by Blue. The palette leans cool — projecting trust and professionalism.

#a3bdce

Primary

#1d99c7

Secondary

#58829e

Accent

#ac9064

Accent

#1b1b19

Text

#e5eaee

Background

cool palette(2w/4c)Blue · Orange · Gray

Typography

Headings set in Raleway (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.

Aa
RalewayHeadingsSans Serif
Aa
Montserratsecondary_headingSans Serif
Aa
ArialBodySans Serif
Aa
Montserrat !importantUISans Serif

Logo Anatomy

CARPEX uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean, professional.

Type

Combination Mark

Primary Shape

rectangle

Contains

Icon + Text

Complexity

5/10

moderncleanprofessional

Brand Character

CARPEX is authoritative and decisive.

Confidence
70%
Formality
60%
Warmth
50%
Enthusiasm
50%
Technicality
40%
Voice Person

third

Reading Level

high_school

CTA Style

direct

Signature Words

vunearomamarketing

Design Playbook

Photography

product, lifestyle

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

balanced

Hero Approach

image_carousel

Digital Footprint

Built on Shoptet.

Built withShoptet

Market Presence

Nationwide presence, based in CZ.

Origin

CZ

Market Scope

national

Languages

cs

CARPEX is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by CARPEX. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Primary shape: rectangle

Complexity50%
moderncleanprofessional

Brand Codes

Dark Teal

Signature ColorSupporting

Used in the logo and as a primary accent color throughout the website.

Consistency80%
Website
ActiveOccasional

Vůně do vašich prostor

CatchphraseSupporting

Used in the metadata.

Consistency60%
Website
ActiveOccasional

CARPEX wordmark

Typography CodeSupporting

The CARPEX wordmark uses a sans-serif font with a distinctive triangular 'A'.

Consistency90%
Website
ActiveOccasional

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