Jablíčko - centrum pro rodinu
The CaregiverServes Families with young children
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
Jablíčko - centrum pro rodinu anchors on a muted Orange (#d1c7c2) as their primary brand signal, paired with Orange (#eca913), and accented by Orange. The palette leans warm — inviting and energetic.
#d1c7c2
Primary
#eca913
Secondary
#d2621d
Accent
#7a2813
Accent
#a8a7a5
Background
#eee8e0
Accent
Typography
Headings set in oswald-extralight (a sans-serif — clean, modern, and optimized for digital), body in helvetica-w01-light (a sans-serif — clean, modern, and optimized for digital). 7 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Jablíčko - centrum pro rodinu uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Jablíčko - centrum pro rodinu is casual and conversational, warm and approachable, energetic and passionate — also simply spoken and accessible.
first_plural
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on Wix.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Oswald
Used for headings, giving a modern and friendly feel.
Light Beige
Used as a background color, creating a soft and welcoming atmosphere.
Apple Character
A cartoon apple character with a face, arms, and legs is used as a mascot.
Childlike Illustrations
The website features childlike illustrations, including cartoon characters and simple drawings, creating a playful and welcoming atmosphere.
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