Česká exportní banka
The Ruler“Financování výroby pro vývoz a vašich odběratelů”
Serves Exporters and their customers
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Česká exportní banka anchors on a vivid Blue (#003875) as their primary brand signal, paired with Red (#ef4035), and accented by Pink. The palette leans warm — inviting and energetic.
#003875
Primary
#ef4035
Secondary
#b799a5
Accent
#99747b
Accent
#dedadc
Accent
#3a2a3c
Accent
Typography
Headings set in itc-avant-garde-gothic-pro (a sans-serif — clean, modern, and optimized for digital), body in arial (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
Česká exportní banka uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: corporate, modern, clean.
Wordmark
rectangle
Text
3/10
Brand Character
Česká exportní banka is formal and professional, authoritative and decisive, technically detailed.
third
college
formal
Signature Words
Design Playbook
corporate, professional
natural
full_color
flat
horizontal
rounded
balanced
image
Digital Footprint
active on 2 social platforms.
Market Presence
Nationwide presence, headquartered in Prague, CZ.
CZ
Prague, CZ
national
cs
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Logo Variants
Primary SVG
Primary LogoPrimary shape: rectangle
Brand Codes
ČEB
Short for Česká exportní banka, used as a primary identifier.
Deep Blue
Used for the logo and key elements, conveying trust and stability.
Bright Red
Used for accents and highlights, creating a sense of urgency.
Portrait with podcast theme
A portrait of a man is featured alongside a microphone and podcast-related graphics, suggesting a connection to the bank's podcast content.
Portrait with podcast elements
A portrait of a person is combined with podcast-related elements like a microphone and sound waves, suggesting a focus on audio content and personal stories.
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