Finance

Brand identity analysis across 2,943 brands in the finance industry.

Dominant Colors

#0097f5

Blue

13%

#4693ff

Blue

7%

#0078c7

Blue

7%

#fd6201

Orange

6%

#335d72

Blue

6%

#1e4160

Blue

6%

#006192

Blue

6%

#0e68d8

Blue

6%

#13acbd

Blue

6%

#255be3

Blue

6%

#333c48

Blue

6%

#00aeef

Blue

5%

#ed6e04

Orange

5%

#2ef379

Green

5%

#377314

Green

5%

Popular Heading Fonts

Montserrat

Sans Serif

Poppins

Sans Serif

Roboto

Sans Serif

Arial

Sans Serif

Open Sans

Sans Serif

Helvetica Neue

Sans Serif

Raleway

Sans Serif

Inter

Sans Serif

Helvetica

Sans Serif

Georgia

Serif

Average Brand Voice

Formality

67%

Humor

14%

Enthusiasm

53%

Technicality

62%

Warmth

48%

Confidence

80%

Urgency

45%

Exclusivity

33%

Nostalgia

19%

Rebellion

11%
Brand Map

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Niches in Finance

Brands in Finance

Industry Stats

2,943

Total brands

2,101

With logos

2,719

Voice analyzed

1,302

With social