Česká zemědělská univerzita v Praze
The CreatorServes Prospective students, current students, researchers
What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
Česká zemědělská univerzita v Praze anchors on Green (#70ba42) as their primary brand signal, paired with Green (#24310f), and accented by Green. The palette balances warm and cool tones.
#70ba42
Primary
#24310f
Secondary
#495726
Accent
#d3e8bc
Accent
#b2d88a
Accent
#6f904e
Accent
Typography
Headings set in etelka_textbold (a serif — evoking tradition, authority, and print heritage), body in etelka_textregular (a serif — evoking tradition, authority, and print heritage). 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Česká zemědělská univerzita v Praze uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Česká zemědělská univerzita v Praze is formal and professional, authoritative and decisive, technically detailed.
third
college
formal
Signature Words
Design Playbook
Digital Footprint
Built on webcore, active on 5 social platforms.
Market Presence
Nationwide presence, headquartered in Prague, CZ.
CZ
Prague, CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Green
Used in the logo and accents, #70ba42, representing agriculture.
Agricultural University
Represents Czech agricultural education and research.
Social Media Intelligence
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