Chaloupky
The Everyman“Učíme řeči přírody”
Serves Families with children
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Chaloupky anchors on a vivid Orange (#f9b001) as their primary brand signal, paired with Orange (#fdebc0), and accented by Orange. The palette leans warm — inviting and energetic.
#f9b001
Primary
#fdebc0
Secondary
#fac034
Accent
#fbd26d
Accent
#fffffe
Background
#324970
Accent
Typography
Headings set in Raleway (a sans-serif — clean, modern, and optimized for digital), body in Source Sans Pro (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Chaloupky uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Chaloupky is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
first_plural
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
active on 2 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
Chaloupky is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Chaloupky. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Bright Yellow
Used in the logo and website accents, conveying energy and playfulness.
Učíme řeči přírody
Tagline used prominently on the website, emphasizing the brand's mission.
Social Media Intelligence
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