Charity Gums
The Creator“Charity Gums - žvýkat a pomáhat!”
Serves Young adults interested in art and social causes
What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
Charity Gums anchors on Orange (#e4501d) as their primary brand signal, paired with Orange (#eb805c), and accented by Red. The palette leans warm — inviting and energetic.
#e4501d
Primary
#eb805c
Secondary
#f8d6cc
Accent
#f2ae99
Accent
#5a6968
Accent
#fefbfb
Background
Typography
Headings set in Exo 2 (a sans-serif — clean, modern, and optimized for digital), body in Source Sans 3 (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Charity Gums uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Charity Gums is casual and conversational, authoritative and decisive, warm and approachable — also energetic and passionate and simply spoken and accessible and playful and witty.
first_plural
middle_school
playful
Signature Words
Design Playbook
Digital Footprint
Built on Shoptet, active on 2 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
Charity Gums is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Charity Gums. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
E4501D
Orange-red color used prominently in the logo and packaging.
Support Social Projects
The brand's core mission is to support social projects.
Illustrated Packaging
The gums come in illustrated packaging, a key part of the brand.
Charity Art Illustrations
Illustrations with a hand-drawn feel, often featuring whimsical characters and themes related to charity and giving.
Slide-out box
The products are packaged in a slide-out box with a full-bleed illustration.
Social Media Intelligence
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