Člověk v tísni
The Ruler“Pomáhejte s námi”
Serves Donors and beneficiaries of humanitarian aid
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Člověk v tísni anchors on Blue (#134290) as their primary brand signal, paired with Blue (#cad6df), and accented by Gray. The palette leans cool — projecting trust and professionalism.
#134290
Primary
#cad6df
Secondary
#65605b
Accent
#343437
Text
#f9f9f9
Background
#0e2e63
Accent
Typography
Člověk v tísni uses adelle-sans across both headings and body — a sans-serif — clean, modern, and optimized for digital. Single-font system — disciplined and consistent.
Logo Anatomy
Člověk v tísni uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, corporate, symbolic.
Combination Mark
rectangle
Icon + Text
5/10
Brand Character
Člověk v tísni is formal and professional, authoritative and decisive, warm and approachable — also urgent and action-driven.
first_plural
high_school
urgent
Signature Words
Design Playbook
Documentary, Candid
natural
realistic
flat
standard
rounded
moderate
Digital Footprint
active on 6 social platforms.
Market Presence
Global presence, based in CZ, communicating in 2 languages.
CZ
global
cs, en
Člověk v tísni is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Člověk v tísni. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
#134290
Used as the primary color in the logo and throughout the website.
adelle-sans
Used for headings and body text, providing a clean and readable experience.
Stick Figure Logo
The logo features a stylized blue stick figure with one arm extended upwards, forming the 'i' in 'in Need'.
Documentary Style
The photography style is documentary-like, showing real people and situations in what appears to be natural settings, often with a focus on hardship and resilience.
Social Media Intelligence
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