ČMS logo

ČMS

The Innocent
Nonprofit·Mycological Society·myko.cz

Serves Mushroom enthusiasts and researchers

ArialInformativeTraditionalScientificEducational10/12 intel

What Drives Them

🌿
The Innocent

Values simplicity and honesty. Trusted for being genuine.

KnowledgeCommunityEducationResearch

Color Intelligence

ČMS anchors on Green (#0b683c) as their primary brand signal, and accented by Yellow. The palette leans warm — inviting and energetic.

#0b683c

Primary

#ffffff

Background

#000000

Text

#ffff00

Accent

#f5deb3

Surface

warm palette(4w/1c)Green · Yellow · Orange

Typography

Headings set in Verdana (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.

Aa
ArialBodySans Serif
Aa
VerdanaHeadingsSans Serif
Aa
Tahomasecondary_headingSans Serif
Aa
HelveticaUISans Serif

Logo Anatomy

ČMS uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

ČMS is formal and professional, authoritative and decisive, technically detailed.

Formality
85%
Technicality
75%
Confidence
70%
Enthusiasm
55%
Warmth
40%
Voice Person

third

Reading Level

college

CTA Style

formal

Signature Words

mykologickápřednáškazprávyčlenskésborníku

Design Playbook

No design patterns detected

Digital Footprint

active on 2 social platforms.

Social
facebookyoutube

Market Presence

Nationwide presence, based in CZ.

Origin

CZ

Market Scope

national

Languages

cs

ČMS is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by ČMS. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

ČMS

Acronym CodeSupporting

Brand is known by its acronym

Consistency90%
WebsiteSocial
ActiveOccasional

Forest Green

Signature ColorSupporting

#0b683c used in the logo and website design, reflecting the focus on fungi and nature.

Consistency80%
Website
ActiveOccasional

Arial, Verdana, Tahoma, Helvetica

Typography CodeSupporting

Standard sans-serif fonts used for readability and a neutral, informative tone.

Consistency70%
Website
ActiveOccasional

Mushroom

Cultural SymbolSupporting

A yellow mushroom is featured prominently in the center of the logo.

Consistency90%
Website
ActiveOccasional

ČMS Font

Typography CodeSupporting

The logo features a specific font for the letters 'ČMS' at the top.

Consistency80%
Website
ActiveOccasional

Social Media Intelligence

Facebook

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