COLGATE - PALMOLIVE
The Caregiver“Váš úsměv je vaše superschopnost”
Serves Families and individuals seeking oral hygiene products
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
COLGATE - PALMOLIVE anchors on a vivid Red (#d2010d) as their primary brand signal, and accented by Blue. The palette leans warm — inviting and energetic.
#d2010d
Primary
#000000
Text
#ffffff
Background
#f3f3f3
Surface
#1d4ed8
Accent
Typography
Headings set in Montserrat (a sans-serif — clean, modern, and optimized for digital), body in Source Sans Pro (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
COLGATE - PALMOLIVE is authoritative and decisive, warm and approachable, energetic and passionate.
third
high_school
direct
Signature Words
Design Playbook
product, lifestyle
natural
full_color
flat
horizontal
rounded
moderate
Digital Footprint
active on 3 social platforms.
Market Presence
multinational, based in XX.
XX
multinational
cs
COLGATE - PALMOLIVE is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by COLGATE - PALMOLIVE. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Brand Codes
Colgate Red
Used in the logo and website elements.
Source Sans Pro
Used for body text, creating a modern and readable feel.
Zdraví úst a zubní péče
Tagline emphasizing oral health and dental care.
Social Media Intelligence
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