Active Žďár
The EverymanServes Children, young people, and adults
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Active Žďár anchors on Blue (#38a5dc) as their primary brand signal, paired with Yellow (#cead26), and accented by Gray. The palette balances warm and cool tones.
#38a5dc
Primary
#898b89
Accent
#cead26
Secondary
#e1e3e4
Accent
#3f3f3e
Text
#2a2a2a
Text
Typography
Active Žďár uses Open Sans across both headings and body — a sans-serif — clean, modern, and optimized for digital. 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Active Žďár uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Active Žďár is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
middle_school
playful
Signature Words
Design Playbook
Action, Candid
natural
full_color
flat
navbar
rounded
moderate
image
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Local market, headquartered in Žďár nad Sázavou, CZ.
CZ
Žďár nad Sázavou, CZ
local
cs
Active Žďár is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Active Žďár. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoBrand Codes
Sky Blue
Used for headings and accents, creating a playful and inviting atmosphere.
Open Sans
Clean and readable font used for body text, ensuring clarity and accessibility.
Active lifestyle
The photography style features active people, especially children, engaged in sports and leisure activities, conveying a sense of energy and well-being.
Social Media Intelligence
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