DEK, a.s.
The RulerServes Construction professionals and DIY enthusiasts
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
DEK, a.s. anchors on a vivid Red (#e2001a) as their primary brand signal, paired with Red (#ebbcbc), and accented by Blue. The palette balances warm and cool tones.
#e2001a
Primary
#000000
Text
#ebbcbc
Secondary
#dcebf5
Accent
#614ec8
Accent
#bee3f8
Accent
Typography
DEK, a.s. uses Roboto across both headings and body — a sans-serif — clean, modern, and optimized for digital. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
DEK, a.s. uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, geometric.
Combination Mark
rectangle
Icon + Text
5/10
Brand Character
DEK, a.s. is authoritative and decisive, energetic and passionate, technically detailed.
first_plural
high_school
direct
Signature Words
Design Playbook
product focused, professional
natural
full_color
flat
horizontal
rounded
balanced
image_carousel
Digital Footprint
Built on React, active on 3 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
DEK, a.s. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by DEK, a.s.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoPrimary shape: rectangle
Brand Codes
#e2001a
Bright red used extensively for branding, CTAs, and highlights.
Roboto
Used for headings and body text, providing a modern and readable feel.
Vše pro vaši stavbu či rekonstrukci
Repeated phrase emphasizing comprehensive product range.
Social Media Intelligence
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